'Denotation' tends to be described as the 'literal', 'obvious' or 'common sense' meaning of a sign. In the case of linguistic signs, the connotation meaning is what the dictionary could attempts to describe.
- On a denotative level Ualr wears a leopard print hat of the kind favoured by men who like to look on themselves as being in the avant garde of fashion. On connotative level, this suggests his flamboyance and his showy character. He is someone who draws attention to himself, is very self confident and favours quite eccentric clothes. The animal print design nods towards his bestial nature: in our film he represents the id of human psychology, that is, the animal urgings and need for satisfying primal desires at the expense of spiritual qualities.
- On a denotative level Ular wears sunglasses all the time in the same way that film stars do. However, this is less to do with the need to protect his eyes from ultra violet rays than his need to look the part: he needs to look cool, mysterious and powerful. Equally, he needs to hide himself because his eyes would betray aspects of his nature that he wants to keep hidden such as his snake like nature. We plan to buy snake contact lenses to complete the picture.
- On a denotative level, Ular's red coat and brown fur coat are luxury items that are thick, warm and heavy, the sort of expensive fashion object that most men would not wear because they are so showy and brightly coloured. However Ular does not wear thick fur to keep warm. The connotations of fur relate to the bestiality of his nature. In our short film he is the agent of destruction for the two innocent romantics who find themselves embroiled in a downward spiral of consumer consumption at the expense of their peace of mind. In our modern day version of Paradise Lost, Ular represents theserpent in the Garden Of Eden.
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