Monday 29 February 2016

RESEARCH

POSTER

Harvey -
Negative
- Too much black
Positive
- Likes vines and font
- Likes it all apart from black

Freddie -
Negative
- Too wide
Positive
- Chosen font and vines

Ollie -
Negative 
-
Positive 
- Font, tag lines


Sunday 21 February 2016

CONSTRUCTION: HIGHSTREET

Our group went into Esher High Street to do some more filming for the 'happy' scenes. We wanted to get through the idea of the happy couple looking through expensive windows of shops to things they can't have.

Adam and Eve where holding hands as we wanted to show the audience they where happy. As soon as Ular came into the picture we made sure the couple stopped holding hands to show that Ular is a divide in their relationship and he is the reason they are breaking apart.

We had tobe clever when filming because we didn't want to be filming inside any shops or including the name of the shop as this is illegal and is something we want to have in the trailer. We tried using the reflection of the shop window but it didn't work as there was too much in the background. The cars and other shops made the scene look messy.

Friday 12 February 2016

RESEARCH TRAILER CREDITS

I am doing some trailer research too see what the new trailers put at the end to show the information of the release date, and actors and so on. I have found that most of them just include the date or month that the film is coming out. Bad Neighbours was so vague it only said 'summer 2016', Only one of them had the names of the actors, which shows that this is old fashioned and doesn't really appear anymore. The main information is the only thing that appears at the end. All of them include the production company at the side, which is a must for the end of the trailer. 

Only 3 of the trailers I analysed had a social media link or icon at the end, which was interesting. I think it looks more effective when there is a Facebook page or website that the viewer can click on.



Noticing the short endings of trailers I wanted to look at older trailers to see if they have changed. They use to be much longer and much more detailed. I much prefer the new style with the shorter and the more important information to just be featured at the end. With all the across names it looks to busy and to long to read.



QR CODE

Friday 5 February 2016

DECONSTRUCTING THE CHARACTER OF ULAR IN MY FILM POSTER

Roland Barthes is a theoretical theorist who looks at the denotation and connotation of visual codes such as our representation of the character Ular.

'Denotation' tends to be described as the 'literal', 'obvious' or 'common sense' meaning of a sign. In the case of linguistic signs, the connotation meaning is what the dictionary could attempts to describe.

- On a denotative level Ualr wears a leopard print hat of the kind favoured by men who like to look on themselves as being in the avant garde of fashion. On connotative level, this suggests his flamboyance and his showy character. He is someone who draws attention to himself, is very self confident and favours quite eccentric clothes. The animal print design nods towards his bestial nature: in our film he represents the id of human psychology, that is, the animal urgings and need for satisfying primal desires at the expense of spiritual qualities.

- On a denotative level Ular wears sunglasses all the time in the same way that film stars do. However, this is less to do with the need to protect his eyes from ultra violet rays than his need to look the part: he needs to look cool, mysterious and powerful. Equally, he needs to hide himself because his eyes would betray aspects of his nature that he wants to keep hidden such as his snake like nature. We plan to buy snake contact lenses to complete the picture.

- On a denotative level, Ular's red coat and brown fur coat are luxury items that are thick, warm and heavy, the sort of expensive fashion object that most men would not wear because they are so showy and brightly coloured. However Ular does not wear thick fur to keep warm. The connotations of fur relate to the bestiality of his nature. In our short film he is the agent of destruction for the two innocent romantics who find themselves embroiled in a downward spiral of consumer consumption at the expense of their peace of mind. In our modern day version of Paradise Lost, Ular represents theserpent in the Garden Of Eden.

I made this using the collage tool Pic Monkey. This helped me present the images nicely.