74 percent of adults age 18-65 are on social media including Facebook twitter Instagram and many other sources of social media. Movie makers everywhere should be using social media because of the wide age range.
Although you reach the large age range you can also meet different types of audiences. instead of making my movie trailer, I have also tweeted, put my stills from my interview onto Instagram and posted images from my film on my account.
Iv'e used Instagram in many ways: I have used it in a more tradition platform by linking our audience to our film and also in a more creative way I have created a Instagram account for the persona in our film who post as they are real people. To be specific the characters are Eve and Ular. I understand how import it is to create synergy across all of our different platforms to build our audiences.
A centural benefit of using social media like Instagram is the fact that it is interactive, that is a two way street of communication. With the lure of going viral. I researched case studies such as Lion Gate's clever marketing of a popular song 'The Hanging Tree' too spread the word about the 'Hunger Games Mocking Jay part 1' which resulted in over 20 million views on Vevo's youtube page. A second case study involves a low budget indie film 'Its A Disaster' it was decided to realise its entire movie in vine in 6 second segments, according to the jokey press release. This stunt got everyone talking. a clever marking strategy is using ARG's (Alternate reality games) this create a fictional world that real people can connect with across number of platforms. 42 entertainment has created several ARG'S for films like 'The girl With The Dragon Tattoo'
(Source of date Movies and Social Media: Marketing Films With New Media. By Catlin Neely
03.06.15)
My choice of social media was to use Instagram.
These are some screenshots of my Instagram accounts for our film. The first one is for my character Eve. She is a typical girl who just wants to post pictures of her life and her boyfriend. I want to make this account as normal as possible as this is a representation of a normal teenage character.
My other account is for our film. Here I can post images of our film set and some insiders of the actors so the audience can get excited for the film release.
Social media accounts are all about attracting audiences and getting people to hear about the films. This is a really good method of distribution, as it is completely free, anyone can post their views or ideas and things can go global if you get the right people to retweet, share or like a post.
Its very important to have social media to show we want the audience to be interested in our film and to show we have good understanding of the importance of social media networks.
Excellent idea to use Instagram to promote your film. You have been taking photos regularly and uploading them regularly, too, so that your target audience is kept interested. You know that your target audience is a young audience that uses social media.
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