TRELLO

I created this Trello to help my planning throughout this process of making my trailer. This is a great source of planning a you can move things across when you are doing them and once they are done

PLANNING: TREATMENT

For Frank Ash, Creative Consultant who has taught storytelling and creativity techniques to teams across the BBC, it is important to focus on the audience: what will interest the audience? How will the narrative develop.

• Think about your favourite book or film or any ‘good story’ you recently watched online, could you sum up its narrative into ‘one elegant sentence’ to provide its ‘topline’?
• What was its big story question, and how important was it to your appreciation of the text?" 

Thanks for the presentation to The University of Birmingham and FutureLearn: 
Video © BBC, Text © University of Birmingham


We will aim to define in the treatment of our trailer:

The top-line:  A boy and a girl have a happy loving relationship but it takes a turn for the worst when we realise

The big question: Does something tragic happen to the relationship? what caused this unhappiness?

RESEARCH: AUDIENCE

AUDIENCE: A KEY CONCEPT

All media texts are produced with the audience always in mind. these are the sort of people who will be watching the films or trailers, and who this is going to be directed towards as they are the ones making a purchase and buying the text. 

There is a lot to think about when knowing who exactly is your target audience. Are they under 20 years old or older, mainly male or mainly female, what are they interested in? The television audience changes a lot through the day and night, so this effects when you will screen your media. If it is at night a older audience will most probably be watching as the younger kids have gone to sleep. This is where audience research becomes important. A media producer has to know who is the potential audience, and as much about them as possible to get them to enjoy whatever media they are watching the most. 

TYPES OF AUDIENCE RESEARCH:

Audience profiling such as 

socioeconomics,demographics, 

psychographics.

Producers need to know the demographics of their potential audience so that they can shape their text or product to appeal to a group with known viewing habits.

This is not a complete picture. It doesn't tell the media producers some things they would like to know, such as how much money each group has to spend each week so then they can direct the media towards them as they spend the most money. Some skilled manual workers, like electricians, earn more money each week than say a teacher, but they probably do not spend it in the same way. Also demographics is only about the main earner in a household so young people at home.

This is a way of describing an audience by looking at the behaviour and personality traits of its members. Psychographics labels a particular type of person and makes an assessment about their viewing and spending habits.

















EXIT POLLS

The BFI carries out exit polls to assess audience response at film screenings. Here are some examples I made on Piktochart.

Please click Here to view them. 

MASLOW'S HIERARCHY OF NEEDS

To view my Slide Share please click here.  



2 STEP FLOW

Katz and Lazarsfeld assumes a slightly more active audience. It suggests messages from the media move in two distinct ways.

The two step flow