RESEARCH: JURASSIC WORLD MARKETING CAMPAIGN

Trailers are part of a marketing strategy that includes outdoor media. Decisions are made early on about when campaigns start and end. They try to see what innovative formats can make the release stand out.

The trailer is just one part in the publicity campaign.

Marketing
Digital
Promotions
Sales
Technical
Publicity
Trade team

These are all things the film producers need to consider when making a film. The Trailer is just one part of the marketing campaign.

Jurassic world research knew there where certain motivators like people getting intrigued by large dinosaurs at London Waterloo, this would interest people and get them to want to know what this is about and why these dinosaurs are there. They knew that thrilling adventures would get people involved. Children could get scared by the general theme of the film which could put adults off from taking there young children, so the producers need to get the balance right as they don't want to put anyone off, but they want to attract an older such as a younger audience.

The plan was to take people back to the old Jurassic park and remind people that dinosaurs can still be cool. Wanting to have the old audience is important but attracting new audiences is equally important. They had to make the film

The film got more coverage and mention than a premier would.

I studied the UK tv spot directed by Colin Trevorrow. duration 60 second released 7th may 2016:

The first words of the trailer is giving the dinosaur a name which is an attempt to humanise the dinosaur.

How do we know the audience will like this jurassic park as much as the old one: Some parts of the trailer looked familiar as there were attractive characters. also seemed to have the same dinosaurs. Steven Spielberg directed the last Jurassic park films so the people who liked the old ones know who he is, and will assume he will create an as good film as his old ones.

Innovative: New technology to travel through the park in glass pod. This will appeal to new audiences and younger boys and girls who would think that travelling around a dinosaur enclosure would be really cool. New giant dinosaur which is smarter quicker and scarier is exciting for the audience and is something different from the old one. Also some clips from the film include the actors talking about intelligent animals who can communicate, which is a new exciting idea. Taking clips of dialog between actors will be something the old trailer didn't do.

PLANNING: INITIAL IDEAS

This is our mind map of the initial ideas we have for the film. The ideas we have now are all about a girl and a boy being happy and in love, but throughout the trailer and short clips we see the arguments start coming in. During the end of the film we can see that the boyfriend has been abusing the girlfriend.

RESEARCH: FILM EDUCATION

Please click here to see my trailer

Trailer

I found it really useful too make my own trailer as it showed me that it isnt that easy to just put together clips in random orders.

Quiz

I also did a short quiz on trailers which I really enjoyed and made me think more about trailers and why producers put certain things in certain places.

CODES AND CONVENTIONS OF FILM TRAILERS

CODES AND CONVENTIONS OF A TRAILER

https://www.emaze.com/@AIOTCTIR/codes-and-conventions

This is the link to my Emaze presentation on Codes and Conventions of trailers.

TRELLO

This is a Trello. This is really helpful when planning your work and seeing what is done and what you need to do.

CAMERA ANGLES WE COULD USE

I took these screenshots from the Youtube stars video, (Jay Alvares and Alexis Ren). This was helpful to get some camera angles that we can use when making our film. They all show a happy, fun and loving lifestyle which is what we wanted to get across in our film. 

RESEARCH: SHORT FILMS

These are my Slideshares on short movie reviews.

BRIEF

We have chosen to complete Brief 2 a promotion package for a new film, to include a teaser trailer, together with:

• A film magazine front cover, featuring the film 
• A poster for the film                                                                                                                                                                                                                                                                                                                                                                                                                                               We originally were planning on doing a short film, hence the research into short films below. However, we decided our idea would work more effectively as a short film as we felt we couldn't cram our entire story into just a short space of time. However, I did feel that the research I put in was good enough  which is why I have decided to keep the previous work on short films.

originally we decided we wanted to do a short film so that is why some of my blog work includes short film work. But as a group we decided we wanted to change to a trailer as we thought suit the film much better.