TRELLO

I created this Trello to help my planning throughout this process of making my trailer. This is a great source of planning a you can move things across when you are doing them and once they are done

PLANNING: TREATMENT

For Frank Ash, Creative Consultant who has taught storytelling and creativity techniques to teams across the BBC, it is important to focus on the audience: what will interest the audience? How will the narrative develop.

• Think about your favourite book or film or any ‘good story’ you recently watched online, could you sum up its narrative into ‘one elegant sentence’ to provide its ‘topline’?
• What was its big story question, and how important was it to your appreciation of the text?" 

Thanks for the presentation to The University of Birmingham and FutureLearn: 
Video © BBC, Text © University of Birmingham


We will aim to define in the treatment of our trailer:

The top-line:  A boy and a girl have a happy loving relationship but it takes a turn for the worst when we realise

The big question: Does something tragic happen to the relationship? what caused this unhappiness?

RESEARCH: AUDIENCE

AUDIENCE: A KEY CONCEPT

All media texts are produced with the audience always in mind. these are the sort of people who will be watching the films or trailers, and who this is going to be directed towards as they are the ones making a purchase and buying the text. 

There is a lot to think about when knowing who exactly is your target audience. Are they under 20 years old or older, mainly male or mainly female, what are they interested in? The television audience changes a lot through the day and night, so this effects when you will screen your media. If it is at night a older audience will most probably be watching as the younger kids have gone to sleep. This is where audience research becomes important. A media producer has to know who is the potential audience, and as much about them as possible to get them to enjoy whatever media they are watching the most. 

TYPES OF AUDIENCE RESEARCH:

Audience profiling such as 

socioeconomics,demographics, 

psychographics.

Producers need to know the demographics of their potential audience so that they can shape their text or product to appeal to a group with known viewing habits.

This is not a complete picture. It doesn't tell the media producers some things they would like to know, such as how much money each group has to spend each week so then they can direct the media towards them as they spend the most money. Some skilled manual workers, like electricians, earn more money each week than say a teacher, but they probably do not spend it in the same way. Also demographics is only about the main earner in a household so young people at home.

This is a way of describing an audience by looking at the behaviour and personality traits of its members. Psychographics labels a particular type of person and makes an assessment about their viewing and spending habits.

















EXIT POLLS

The BFI carries out exit polls to assess audience response at film screenings. Here are some examples I made on Piktochart.

Please click Here to view them. 

MASLOW'S HIERARCHY OF NEEDS

To view my Slide Share please click here.  



2 STEP FLOW

Katz and Lazarsfeld assumes a slightly more active audience. It suggests messages from the media move in two distinct ways.

The two step flow

RESEARCH: JURASSIC WORLD MARKETING CAMPAIGN

Trailers are part of a marketing strategy that includes outdoor media. Decisions are made early on about when campaigns start and end. They try to see what innovative formats can make the release stand out.

The trailer is just one part in the publicity campaign.

Marketing
Digital
Promotions
Sales
Technical
Publicity
Trade team

These are all things the film producers need to consider when making a film. The Trailer is just one part of the marketing campaign.

Jurassic world research knew there where certain motivators like people getting intrigued by large dinosaurs at London Waterloo, this would interest people and get them to want to know what this is about and why these dinosaurs are there. They knew that thrilling adventures would get people involved. Children could get scared by the general theme of the film which could put adults off from taking there young children, so the producers need to get the balance right as they don't want to put anyone off, but they want to attract an older such as a younger audience.

The plan was to take people back to the old Jurassic park and remind people that dinosaurs can still be cool. Wanting to have the old audience is important but attracting new audiences is equally important. They had to make the film

The film got more coverage and mention than a premier would.

I studied the UK tv spot directed by Colin Trevorrow. duration 60 second released 7th may 2016:

The first words of the trailer is giving the dinosaur a name which is an attempt to humanise the dinosaur.

How do we know the audience will like this jurassic park as much as the old one: Some parts of the trailer looked familiar as there were attractive characters. also seemed to have the same dinosaurs. Steven Spielberg directed the last Jurassic park films so the people who liked the old ones know who he is, and will assume he will create an as good film as his old ones.

Innovative: New technology to travel through the park in glass pod. This will appeal to new audiences and younger boys and girls who would think that travelling around a dinosaur enclosure would be really cool. New giant dinosaur which is smarter quicker and scarier is exciting for the audience and is something different from the old one. Also some clips from the film include the actors talking about intelligent animals who can communicate, which is a new exciting idea. Taking clips of dialog between actors will be something the old trailer didn't do.

PLANNING: INITIAL IDEAS

This is our mind map of the initial ideas we have for the film. The ideas we have now are all about a girl and a boy being happy and in love, but throughout the trailer and short clips we see the arguments start coming in. During the end of the film we can see that the boyfriend has been abusing the girlfriend.

RESEARCH: FILM EDUCATION

Please click here to see my trailer

Trailer

I found it really useful too make my own trailer as it showed me that it isnt that easy to just put together clips in random orders.

Quiz

I also did a short quiz on trailers which I really enjoyed and made me think more about trailers and why producers put certain things in certain places.

CODES AND CONVENTIONS OF FILM TRAILERS