All media texts are produced with the audience always in mind. these are the sort of people who will be watching the films or trailers, and who this is going to be directed towards as they are the ones making a purchase and buying the text.
There is a lot to think about when knowing who exactly is your target audience. Are they under 20 years old or older, mainly male or mainly female, what are they interested in? The television audience changes a lot through the day and night, so this effects when you will screen your media. If it is at night a older audience will most probably be watching as the younger kids have gone to sleep. This is where audience research becomes important. A media producer has to know who is the potential audience, and as much about them as possible to get them to enjoy whatever media they are watching the most.
TYPES OF AUDIENCE RESEARCH:
Audience profiling such as
socioeconomics,demographics,
psychographics.
Producers need to know the demographics of their potential audience so that they can shape their text or product to appeal to a group with known viewing habits.
This is not a complete picture. It doesn't tell the media producers some things they would like to know, such as how much money each group has to spend each week so then they can direct the media towards them as they spend the most money. Some skilled manual workers, like electricians, earn more money each week than say a teacher, but they probably do not spend it in the same way. Also demographics is only about the main earner in a household so young people at home.
EXIT POLLS
The BFI carries out exit polls to assess audience response at film screenings. Here are some examples I made on Piktochart.
Please click Here to view them.
MASLOW'S HIERARCHY OF NEEDS
To view my Slide Share please click here.
2 STEP FLOW
Katz and Lazarsfeld assumes a slightly more active audience. It suggests messages from the media move in two distinct ways.
The two step flow
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