RESEARCH: JURASSIC WORLD MARKETING CAMPAIGN

Trailers are part of a marketing strategy that includes outdoor media. Decisions are made early on about when campaigns start and end. They try to see what innovative formats can make the release stand out.

The trailer is just one part in the publicity campaign.

Marketing
Digital
Promotions
Sales
Technical
Publicity
Trade team

These are all things the film producers need to consider when making a film. The Trailer is just one part of the marketing campaign.

Jurassic world research knew there where certain motivators like people getting intrigued by large dinosaurs at London Waterloo, this would interest people and get them to want to know what this is about and why these dinosaurs are there. They knew that thrilling adventures would get people involved. Children could get scared by the general theme of the film which could put adults off from taking there young children, so the producers need to get the balance right as they don't want to put anyone off, but they want to attract an older such as a younger audience.

The plan was to take people back to the old Jurassic park and remind people that dinosaurs can still be cool. Wanting to have the old audience is important but attracting new audiences is equally important. They had to make the film

The film got more coverage and mention than a premier would.

I studied the UK tv spot directed by Colin Trevorrow. duration 60 second released 7th may 2016:

The first words of the trailer is giving the dinosaur a name which is an attempt to humanise the dinosaur.

How do we know the audience will like this jurassic park as much as the old one: Some parts of the trailer looked familiar as there were attractive characters. also seemed to have the same dinosaurs. Steven Spielberg directed the last Jurassic park films so the people who liked the old ones know who he is, and will assume he will create an as good film as his old ones.

Innovative: New technology to travel through the park in glass pod. This will appeal to new audiences and younger boys and girls who would think that travelling around a dinosaur enclosure would be really cool. New giant dinosaur which is smarter quicker and scarier is exciting for the audience and is something different from the old one. Also some clips from the film include the actors talking about intelligent animals who can communicate, which is a new exciting idea. Taking clips of dialog between actors will be something the old trailer didn't do.